Talk about rocking the vote, Barack Obama looks like he will snag the SC primary with 50% of the vote or more, crushing his nearest opponent, Hillary Clinton and really crushing John Edwards. This totally changes the dynamic in the Democrat primary race. What did seem like a slight Hillary edge is now an Obama wave. Both have the money to compete in gi-normous Tuesday on 5 Feb., but with the solid defeat of Clinton, this puts Obama in the driver’s seat.
Further making things difficult for Hillary is the fact that she now has to attack if she wants to reign in Obama; problem is, attacking is what put her in this position.
Remember my post “I Like ‘Em Next to Nasty“? Well, my theory there was that the public likes their candidates next to nasty, but not full on nasty. I gave Hillary and Rudy “That’s Ms. Jackson if your nasty” ratings, basically saying they went too far into nasty territory. So what happened in the last week? Hillary and Bill went on a nasty rampage against Obama. Obama fought back, but not quite as nastily.
The result? Tonight’s primary crushing by Obama.
The public rejected Hill-Bill’s “That’s Mrs. Jackson if your nasty” tactics and went overwhelmingly for Obama. If he had not fought back, Hillary’s tactics might have worked better, but he is nasty enough to hold his own, but make it look like Hillary was the nasty one. Excellent job. It is a fine line between next to nasty and nasty, but Obama apparently knows how to walk it.
What about Edwards? Well, if he cracks 20% of the vote and gets close to Hillary, then he has hope that the public will tire of the Obama vs. Hillary shooting match while still considering him viable. Then he might snag some of the fallout. That happened somewhat tonight I think. But will Hillary continue the nastiness? I think she has to, given this defeat, but the nastiness is what got her to this position tonight.
Here is what I suggest. With a week and a half to go until 5 Feb, Hillary has to tone down the attacks, focus on her resume and experience (indirectly attacking Obama’s lack thereof) and get Bill to talk about vision and hope, his main forte’. Of course, she can blanket the airwaves in key states, but she has to get back to appearing personable, like she did in NH. But to go full speed ahead on the attack train will be disaster.
Remember, next to nasty is fine, ‘That’s Ms. Jackson if your nasty’ is not.