OMG!

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See, this is what Obama should have done. Minus the swimsuit obviously. I was going to write a post on how Obama is sinking in the polls because of his refusal to fight back on character assassination or, more to the point, going after McCain. Not in an angry way, but in a way similar to Paris. Maybe he should hire her as a campaign consultant.

You cannot win on the defensive. Even his latest ad on energy attacking McCain falls flat, as the narrative now is that Obama flip-flopped on offshore oil drilling. Obama needs to learn what John Kerry did too late. As soon as some swift-boating occurs, attack it no holds barred. Turn it right back on your opponent and pounce on their every misdeed. McCain has made countless blunders the last two weeks and has shown he has no clue. That should be the narrative, not ‘oh my God, a black man is going to steal our blonde white women!”

I think McCain’s celebrity ad was brilliant, as it underscored every narrative they have built up against Obama, especially the unexperienced theme. It completely eviscerated his overseas trip that showed he was a better foreign policy leader than McCain in a mere 30 seconds.

The Paris video above, however, may end up making McCain regret that ad. It is certainly getting a lot of buzz. All Obama has to do is learn a little something about messaging and politics from Ms. Hilton.

Something to say?