We have heard a whole lot of stuff regarding the economy this week. And more to come. The campaigns have certainly had their fair share of talking points and cute quips. The polls show McCain taking a hit, but Obama not necessarily gaining too much. People are still not sure of him just yet. Here is one way he can close the deal.
He has to simplify his attacks on McCain. Drop the noise, focus on the fundamentals. He needs to say this:
“John McCain himself has said he does not know much about the economy. This week he proved it. He said he thought “the fundamentals of the economy are strong.” All the experts think the financial markets are experiencing Armageddon, and John McCain thinks everything is fine. How does he want to address the problem? By forming a commission.
So three years after the commissions forms they have a conclusion. That is three years to late. We need to do something now. John McCain wants a commission. Here is what I would do…”
After a few brief points, conclude by saying this:
“John McCain wants further deregulation. Always has. Deregulation got us into this mess, and McCain wants more of it. He also thinks ‘the fundamentals of the economy are strong’. That simply shows a completely wrong instinct on the economy. Is that who you will trust with the economy in crisis?
Forget all the lobbyist stuff. Just use McCain’s own words against him. And keep repeating the same line about not knowing anything about the economy and that the fundamentals are strong.
The only true policy stuff here centers on regulation vs. deregulation. McCain wants more of the same, Obama wants change.
Theme sound familiar? It should. That is what Obama has been trying to establish as the narrative of the campaign, and this economic crisis and McCain’s own words should help drive that narrative home. But right now Obama is being too cute and complicated.
Keep the attacks short, easy to understand, and honest. McCain cannot win on the defensive, and his own words show he has the wrong policies and instincts on the economy. No need to make stuff up.
Simplify