Startups face challenges in marketing that create a scalable business. It’s important to be informed and learn as much as possible before building your marketing plan for a startup. The initial goal is to make an impression with customers in the early stages of startups because that one factor can make or break your startup.
PR experts say that one way to lower your risk is to know and understand the essentials of the marketing landscape and how it’s changing. The following will discuss five primary marketing trends startups need to know for 2017.
Essential Video Marketing
It cannot be stressed enough. Video marketing is an essential strategy you need to include in your marketing toolbox. It’s as essential to marketers as hammer and nails are to carpenters. Video marketing is already trending, but it will continue to grow in the future. Many brands have reported a 300 percent click-through rate from marketing emails using video. Videos allow you to say more in a shorter amount of time than reading content.
Millennials and Experience-Based Marketing
Now that Millennials are the largest portion of today’s workforce, it’s important to be market to them. Millennials prefer to spend their money on experiences over getting a good deal. They are less interested in saving money for retirement than they are about taking a trip around the world. The best way to find out what your customer base wants to ask them. Take the time to ask.
Think Long-Term Over Short-Term Marketing
Marketers have been making the mistake of focusing on the short-term successes instead of the long-term in recent years. The whole idea of short-term success has fallen to the wayside to make way for long-term marketing and success. Don’t fail to market for future success. Invest in building trust with consumers to be successful for the long haul.
Personalize Your Customer Experience in Marketing
Unless you’ve not been paying attention, you have seen how Amazon and Google have created personalized experiences for users. They are garnering a whole new world of loyalty with their personalization. It’s a good example to follow for your startup in the coming year.
Social Media Engagement Over Content Blasts Marketing
Social media marketing is no longer aligned with quick content blasts. Instead, users expect to engage with brands. If you’re sharing and forgetting on social media, you’re not going to boost your brand. You’re not going to make sales. For instance, if you share a post and a follower comments or asks a question, you must respond to it in a thoughtful and personal way. It’s a basic essential of marketing that has fallen away until this new digital marketing age. Ask questions. Ask for comments. Engage with your followers and fans regularly.
Consider these five trends for your startup between now and 2017. They will benefit your brand beyond the year as you think long-term engagement and marketing. Forget about thinking only about the next six months and start thinking about the next two years when you’re developing your marketing strategies.