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Category: Advertising & Marketing

Why Is It So Difficult to Stop Fake News?

Why Is It So Difficult to Stop Fake News?

Ever since the significant emotional effect of the U.S. presidential election, “fake” news is thought to have influenced the outcome by possibly skewing public opinion regarding the candidates with a variety of stories ranging from somewhat believable to completely outrageous. In the aftermath of all this, Facebook, Google, and other search engines and social media platforms are promising to prevent fake news stories from bombarding the public. However, it will probably be a bigger challenge to “fix” the fake news…

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Marketing Trends for Startups You Need to Be Ready for in 2017

Marketing Trends for Startups You Need to Be Ready for in 2017

Startups face challenges in marketing that create a scalable business. It’s important to be informed and learn as much as possible before building your marketing plan for a startup. The initial goal is to make an impression with customers in the early stages of startups because that one factor can make or break your startup. PR experts say that one way to lower your risk is to know and understand the essentials of the marketing landscape and how it’s changing….

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A look at the future of marketing in 2020

A look at the future of marketing in 2020

The future. While the average person lives mostly in the present, marketers are always thinking about the future. They study, research, and watch the current trends in order to try to predict future trends. Marketers and PR firms become preoccupied with wondering what the next campaign will be available for their clients and what newest trend will fit with their campaigns. They keep their clients in the loop and let them in on the next big thing. In other words,…

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